10 Swedish Candies Worth Flying Home With
Half the weight of my suitcase home from Stockholm was candy, and nobody at the airport so much as blinked. I clearly wasn't the first American smuggling out a personal candy wall.
Sweden takes its sweets seriously — there's literally a national Saturday candy ritual — and the classics travel well. Every pick below is a real shelf staple you'll find in any Swedish supermarket.
One warning before the list: a few entries involve salty licorice, and salty licorice takes no prisoners. Start small.
The Chocolate Shelf
1. Marabou Mjölkchoklad
The yellow-wrapped milk chocolate that functions as Sweden's baseline for chocolate itself. It's creamier and milder than a Hershey bar, and the big family-size slab is the standard format.
Every Swedish household seems to keep one in a drawer. The plain milk version is the classic; the Daim-studded one is an easy upgrade.
2. Daim
Thin, crunchy almond caramel wrapped in milk chocolate — if you've ever checked out at an IKEA, you've already met it. The shard-like snap is the whole personality.
Buy the bag of individually wrapped minis for sharing. Then reconsider sharing.
3. Kexchoklad
A crispy wafer sandwich coated in milk chocolate, in a red-and-white wrapper every Swede can draw from memory. It's the unofficial candy of ski slopes and hiking breaks.
Light enough to feel like a snack instead of a dessert. That's its trick, and it works.
4. Plopp
Yes, it's really called Plopp, and no, Swedes stopped finding that funny decades ago. Under the great name sits milk chocolate with a soft, buttery caramel center.
It's been around since the late 1940s, which somehow makes the name even better. The small bars are perfect stocking-stuffer size.
5. Center
A roll of chocolate-covered soft toffee pieces — Sweden's road-trip candy. You eat one, decide that was reasonable, and repeat until the roll is empty.
Cloetta makes it, the same company behind several entries on this list. The Swedes have consolidated their candy power efficiently.
6. Polly
Odd little domes of airy foam draped in chocolate, sold in a blue bag. The texture confuses Americans for exactly one piece, and then the bag is somehow empty.
The blue bag is the original, with an old-fashioned, faintly rum-like flavor note. Newer varieties exist, but start with blue.
Gummies, Pastilles, and Licorice
7. Ahlgrens Bilar
Pastel foam cars in pink, white, and pale green, marketed for decades as "Sweden's most sold car." The joke happens to be accurate, which is the best kind of joke.
The texture lands between marshmallow and gummy, and the flavor is gently fruity. This is the safest crowd-pleaser on the list.
8. Gott & Blandat
The name means "good & mixed," and the bag delivers exactly that: fruity gummies sharing space with licorice pieces. It's Sweden's movie-night bag, and everyone has opinions about the correct ratio.
Treat the original bag as a sampler of the whole Swedish palate. If the licorice pieces lose you, at least you'll know before the finale below.
9. Läkerol
Small pastilles in a flat box, in flavors like licorice, eucalyptus, and salmiak — more grown-up than candy-candy. Swedes treat them as something halfway between a sweet and a breath mint.
The brand has been around for over a century, and its old slogan promised the pastilles "make people talk." A box slips into any pocket, which makes it the easiest souvenir here.
10. Djungelvrål
The name means "jungle roar," and your face will demonstrate why. It's soft licorice buried under a heavy coat of salty salmiak powder — the most aggressively Swedish candy in existence.
Locals eat it casually; first-timers make a face they cannot control. Buy one bag: half for you to attempt, half for filming your friends' attempts.
Where to Buy It All
Any ICA, Coop, or Willys supermarket carries all ten, almost always cheaper than the airport shops. For the full experience, skip the packaged stuff once and build a mixed bag at the pick-and-mix wall like a local on a Saturday.
And if your suitcase still has room after the candy run, Sweden's savory side earns it — start with my list of delicious foods from Sweden.
Pack the chocolate deep in your checked bag, away from the heat, and declare nothing about the Djungelvrål.